Pet owners turn their noses up at boarding kennels and opt for the luxury dog hotel, which has has three US locations with a fourth set to open soon
Marie Antoinette famously had sheep perfumed and dyed cheerful colors for her amusement. Modern wealthy urbanites, lacking space for livestock, can now do that to their dogs. As ever increasing numbers of people see their dogs as children, everything from luxury clothing brands for dogs to baby carriages specifically made for a tot of the four-legged variety have sprung up. So it is perhaps not surprising that the boom in spending on pet care, estimated at $62bn for 2016 in the US, has now also spawned luxury pet hotels.
D Pet Hotels, a luxury dog hotel and spa franchise that offers cologne and doggy dye jobs, among other services, started 10 years ago. The business is thriving, with three locations in the US and a fourth set to open soon. The hotels are modeled on the human variety and don’t see themselves as boarding kennels, which becomes apparent the moment you walk in[…]